Some clients never even supported read receipts and one could say they were right to do so – today, this method is very rarely used. But few of them did, which made the tracking results far from accurate.
The whole process could also be automated and users could agree to send such receipts by default. They could, of course, decline it and very often they did. This request would simply pop up in their client, informing them that you requested a read receipt and if they consent to sending one. The idea was that your email client, along with a message you tasked it with, would send a request to a recipient. Read receipts have been quite a thing since the early days of email. Let’s see how email tracking works (and has worked in the past). With all this data, you can improve your campaigns in many possible ways.Īll these things are possible with several different methods and tools utilizing them. Among other things that can be tracked are the user’s approximate location, device, and the email client they use. With link tracking, you can also determine the most important statistic – the conversion rate of your emails. If users choose to opt-out of receiving future messages (or will simply mark you as a spammer), you will know that. This is mainly due to regulations such as CAN-SPAM and GDPR that you need to comply with if you email people in the US and the EU, respectively. Nearly all platforms for mass email sending will force you to add an unsubscribe link to your messages.
One specific case for link tracking is with tracking unsubscribes. Read more about it in our guide to tracking emails with Google Analytics. Using tools such as Google Analytics, you can also know what precisely happens after a link is clicked and a recipient enters your website. With the dedicated tools, you can determine which links resonate well with the recipients and which are not even pondered for a second. The second most common thing that’s tracked are clicks on links included in the content.
More about how email open tracking works below. The caveat is that you often don’t precisely know who opens your messages as an email could be circulating between different people within the same company. The same way, if a conversation is opened multiple times, most tools will detect it each time. Other tools will simply mark a conversation as read.
The moment a recipient retrieves your message, you can be notified with appropriate notification. Most commonly, email tracking is used to detect when an email is opened. If you haven’t yet, it’s time to join the party with our comprehensive guide to email tracking. If you’re reading this article, you likely have a vital interest in tracking the performance of your messages. At this point, it’s safe to assume that most emails in your inbox are already tracked. It’s been commonly used by marketers and salespeople for at least 15 years.
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